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The Media Rating Council (MRC) and the broadcaster-backed joint industry committee (JIC) aren’t the only organizations addressing TV ad measurement. They are just the most public for their role in creating standards. The 4A’s also has what it calls a “measurement committee,” a working group for media agencies to share thoughts and opinions about new trends in TV […]
The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on 4A's.
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If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services
The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services