Strategic Plays for Brand Activation in Gaming

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  • Business Acumen
    Senior Member
    • Apr 2023
    • 450

    Strategic Plays for Brand Activation in Gaming

    By Greg Carroll, VP Global Revenue, Activision Blizzard Media Gaming’s role as the biggest entertainment platform by revenue—at $184B annually—is undeniable, making it impossible for advertisers and brands to ignore. We in the advertising industry find ourselves drawn to gaming’s global cultural relevance, immersive engagement, and ability to reach diverse audiences. It’s become more important […]

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