Decoding Compensation Models & Implementing the Right Model

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  • Business Acumen
    Senior Member
    • Apr 2023
    • 354

    Decoding Compensation Models & Implementing the Right Model

    The 4A’s and the Association of National Advertisers (ANA) have jointly crafted a toolkit offering insights on compensation models for the marketing industry. This executive-level guide explores alternative compensation models that focus on better outcomes for both brands and their agencies. The toolkit outlines commonly used compensation models, provides foundational knowledge, definitions, best practices, and […]

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