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Advertisers are placing more restrictions on their partners when it comes to AI in their work Brands are demanding stronger AI safeguards in their contracts with ad agencies, setting up tension between marketing firms, which are racing to adopt generative AI, and clients, who are worried about all of the ways the technology could steer them wrong. […]
The post BRANDS ADD AI RESTRICTIONS TO AGENCY CONTRACTS—BEHIND THE GROWING TREND appeared first on 4A's.
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If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services
The post BRANDS ADD AI RESTRICTIONS TO AGENCY CONTRACTS—BEHIND THE GROWING TREND appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services