The Cost of the Pitch II: The Rise of Value

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  • Business Acumen
    Senior Member
    • Apr 2023
    • 411

    The Cost of the Pitch II: The Rise of Value

    “The Cost of the Pitch II: The Rise of Value” is an in-depth follow-up to the groundbreaking 2023 Cost of the Pitch report. The 2023 report identified the costs incurred by agencies and clients associated with an account review, and highlighted a client focus on agency cost during the agency selection process. This 2024 report […]

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